We got an opportunity to work with a solar business in the USA. They sell solar panels in Massachusetts. As solar panels are a high value product our job was to generate leads as a part of inbound sales.
Key Challenges
Solar is a very competitive industry. Ranking in the commercial intent keywords is really tough.
Our website is comparatively new. Low DA, PA.
How we overcome
Our job is not only ranking keywords, getting traffic but also generating warm leads for our client. Warm leads converts and increases revenue directly.
So we started topic research. Taking keywords as per the sales funnel. We targeted the topic in three layers : Top of funnel for awareness, Middle of funnel for building relationship with target audience, and bottom of funnel for helping purchase.
We target all keywords accordingly. Then create honest, expert content on these topics. It takes time but we work for the highest quality. Even our client publish an ebook to create brand awareness and EEAT signals.
We optimize Google’s business profile. Create local backlinks, citations. Listed our business in some paid directory. We encourage our clients to give honest reviews. It works very well.
The results
We become a brand over time. Win a place in the googles local pack. Get leads over time on a regular basis.
Lessons from the Solar Project
- We target key topics as per the local business.
- Target the topics in accordance with the sales funnel.
- Create the highest quality content that proves EEAT.
- Share honest opinions in content. No bias for business sales.
- Client reviews help a lot.
- We just try to do the right things, consistently.
- Often we missed technical SEO. We should solve this technical issue first.
Final Words
It was not a project, an exam for our capability. SEO not just traffic, vanity metrics. Its all about business, a channel of revenue.
With our SEO & growth experience, we help our clients make money. Building brands online. That is our job with Shape communications LLC.
