One of my friends came to me seeking help with his Ontario-based hardware business. It was a new brick & mortar shop. The hardware business has so many varieties of plumbing, lighting, kitchenhood, etc. The business needed a digital presence, footprint to build people’s trust.
The challenges :
The hardware business is new. Zero footprint in digital. We need to introduce the business in the digital space. How do we present the business?
Audiences understand the value proposition that makes it unique. So the people recall and buy from the website.
What did we do to face it?
Every challenge comes with new opportunities. We align the value – premium products with an affordable price. We categorize the core products, make a beautiful website for the best User Experience.
Once the core value, products, and web architecture are done, we look after the next SEO strategy.
- Establish it as an authority in the local hardware business.
- We select local key topics based on search.
- We write content based on our real experience. No AI, skimmed thin content.
- We try to give genuine value through our content
- Google business profile optimization.
- Local citation. ( not much)
- Reviews and reputation management. ( every touch point)
The outcomes:
We win a few commercial and transactional keywords that increase revenue. Now, 25 percent of revenue comes from the digital space.
People notice our brand. Getting calls that convert.
Surely winning the local SEO game.
❤️ Final Words for CMO & Founders
It was not just an SEO project. This was creating an entire digital strategy & implementation in Ontario, Canada. We have done it with 25 percent of total revenue!
SEO is a revenue channel, part of organic marketing. It’s not only about sales but also building brands. Implement seo with business goals.
At Shape communications LLC, We do not chase vanity metrics. We grow business.
